ProductElements.co
Member Login Get Started Free
— start with precision —

Build Better Products, Faster!

My collection, PECO, helps over 500 Product Enthusiasts like you work smarter with well-researched frameworks and strategies for every stage of the product journey.

Hi, I’m Rajul !

With over two decades of experience, I help founders, entrepreneurs, and product teams turn ideas into high-impact products—covering vision, MVP launches, and streamlined delivery with proven frameworks.

The most successful products have a dedicated product strategist ensuring they’re on the right path. That’s where I come in.
Hero banner image placeholder
Start your journey

Expert-designed frameworks, templates, and actionable insights—from discovery to growth. Built for product managers, entrepreneurs, and startup founders.

Sign up for Free Explore New
Product Finance

Optimize Your Product’s Profitability

Templates, guides, and financial models to make confident, data-driven product decisions.

Explore — Product Pricing & Finance Toolkit

Pre-Launch Financial Model for Pricing Strategies

A tool to explore pricing options before launch and choose the best strategy for your tech product.

Excel-ready Learn More

Pre-Launch Market Penetration Forecasting

Model market entry and penetration assumptions before you launch—reduce blind spots early.

Forecasting Learn More

Post-Launch Financial Model

Refine projections and assumptions after launch—optimize what’s working and fix what’s not.

Post-launch Learn More
Discovery & Validation

Build Products People Want

Stop guessing—use practical guides, playbooks, artifacts, and templates (no extra tools required).

Explore — Product Discovery & Validation Toolkit

User Personas — No additional tool needed

Develop user-centric products with a step-by-step process and fully editable artifact.

Editable Learn More

Market Opportunity Analysis — Guide & Frameworks

Make data-driven decisions, minimize risk, and size opportunities that drive success.

Strategy Learn More

Value Proposition Canvas — Guide & Framework

Communicate your unique value clearly and craft propositions that resonate and convert.

Messaging Learn More
Startups

Build Your Dream Startup

From ideation to launch and beyond—resources for market research, pitch decks, and team execution.

Explore — Startup Founders Toolkit

User Journey / Customer Journey

Visualize and improve your customer journey with a fully editable journey map.

No extra software Learn More

Master User Interviews — Massive Question Bank

Run better interviews, uncover deeper insights, and save time with pre-populated questions.

Interviewing Learn More

Business Plan — Craft Your Vision

Stop struggling and start planning with a complete package (includes a pre-filled example).

Planning Learn More
Free

Level Up Your Product Game (For Free!)

Useful tools from idea to growth—check back regularly for new updates.

Get Started Free

Growth Hacking Performance Tracker

A standalone growth hacking performance tracking tool — free for a lifetime.

Free Get Free

Build High Performing Agile Teams

Diagnose team maturity with a free actionable playbook for Agile Team Maturity Assessment.

Free Get Free

Grab 6 FREE Inspirational Quotes

Printable product management quotes—wall, cutout, desk prints (large size friendly).

Free Get Free
New

New @ ProductElements

Fresh additions to supercharge your product development process.

Explore New

User Acquisition Metrics for SaaS Products

Track and analyze key acquisition metrics to improve performance with better decisions.

Dashboard Explore New

Pre-Launch Financial Model for Pricing Strategy

Price right from the start—an Excel model to help you select the best pricing strategy.

Excel Explore New

Revenue Model

Build a winning revenue stream with a pre-built template plus an instruction guide.

Finance Explore New
What Customer Says

Proof from real builders

Short testimonials section like the homepage.

“ProductElements.co was a game-changer for launching my startup. The pre-built templates and guides saved me tons of time and effort while developing my product concept.”

— Sarah Jones

“As a product manager, clear communication and data-driven insights are crucial. The financial models and user research tools helped me make informed decisions throughout development.”

— David Lee
Ready?

Build Better Products, Faster !

Start free and explore the library.

Get Started Free Lifetime Membership